Brokers vs. Fiduciaries Gould Ruma Financial Advisors is a Registered Investment Advisor acting as a Fiduciary for our clients. There is an ongoing debate in the industry today around the standard of care required when providing financial advice*. There are currently two standards; Fiduciary vs. Suitability. Advisors that adhere to the Fiduciary standard are required to place the interests of their clients above their own. On the other hand, Advisors whom apply the suitability standard are only required to provide recommendations that are suitable for the situation. In other words, this lower level of care legally allows them to place their or their employer's interests, above the clients.It's important to fully understand your relationship with a financial professional. We suggest that all clients ask their advisors if their advice is subject to the fiduciary or suitability standard. Gould Ruma Financial Advisors is, and always as been, built on what is best for the client. Our financial planning advice is based on an Independent, Non-Proprietary, Non-Commission model to pursue the goals and objectives, or address the issues and concerns, that are important to our clients. Our advocacy of - and adherence to - the fiduciary standard of care is confirmation of that unwavering commitment.*Financial Planning services are provided through Gould Ruma Financial Advisors, a Registered Investment Advisor and separate entity from LPL Financial. Have a Question? Name Email Phone Question Thank you! Oops!